Fruitbowl Header

hello,

i'm amy

I am a senior brand and packaging designer with over ten years of industry experience. Over the course of my career, I have developed expertise in producing designs for both branded and own-brand FMCG products.

profile-23.png
PACKAGING DESIGN

Branded and own-brand FMCG products across food & drink, health & beauty, pet food, seasonal gifting.

CREATIVE ROLLOUT

Knowledge and experience of print process and limitations. Ability to create designs to specifications and styleguides.

ART DIRECTION

Experience in art-directing small and large scale food photography shoots. Including scamping photo traces and selecting props.

DESIGN DIRECTION

Managing projects from concept to delivery, working closely with clients, creative directors, account and project managers, food stylists and photographers

Here's a few clients i've worked with...
Baxters logo
Boots logo
Byre logo
Fruit Bowl logo
Greencore logo
GU logo
MetroBank logo
Morrisons logo
Senspa logo
Weetabix logo
Wilko logo
Williams logo
Yardley logo
Aldi logo