BOOTS REDESIGN
A complete overhaul of Boots own-brand packaging, stepping it away from other retailers offering health & beauty ranges. An ownable illustrative approach was used to create a more recognisable design.
- Packaging Design
- Creative Rollout
- Styleguides
SUB-BRANDS
Consumers were also looking for a design that not only engages but also looks effective. The sub-brands were also redesigned, offering the consumer trusted brand alternatives.
HEALTHCARE
A credible design was developed for each individual range with more emphasis on product benefits, allowing the Boots alternatives to stand confidently against leading healthcare brands.