A WORLD OF GÜPHORIA
The GÜ identity had become lost in a sea of ‘me-too’ own brands so it was time to create an ownable design and visual language to carry the brand forward, engaging with consumers by offering more than conventional food photography.
- Packaging Design
- Brand Identity
- Art Direction
The Idea
The brand became centre stage of each pack with individual personality created around ‘synaesthesia’, where one sense is stimulated by another. Working with a visualiser, bespoke illustrations were created portraying the eating experience of each pud. Paired with a new tone of voice the world of Güphoria was born.
Photography
The photographic style was simplified allowing the illustration to utilise the space and to break away from the heavily propped photography seen on many own-brands.
