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YARDLEY CLASSICS

2020 marked 250 years of Yardley Fine Fragrance. A refresh of the classics range was developed to celebrate the anniversary and inject new life into the brand.

  • Packaging Design
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CONCEPT

Inspired by trellises in English country gardens, the florals grow up the pack injecting a touch of vibrancy, whilst maintaining the recognisable light and refined look traditionally associated with Yardley. The colourful and confident illustrations allows the range to be navigated with clarity.

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